Paralysis by Analysis

Despite my first post, I assumed I had everything pretty much figured out by day 2. I just needed to get a name, an LLC and an EHR and everything would fit together.

—— WRONG —-

https://youtu.be/WrjwaqZfjIY

Not only is there a LOT MORE to creating a business, selecting the name can make or break it. Therein beginneth the overthinking phase. Be it brainstorming clinic names, creating 15 different logos, or researching website builders, I have not been easy to live/be friends with the last few weeks. I carefully read the relevant chapters in books like The 1-Page Marketing Plan and Crushing It , both emphasizing the importance of the name being explicit, leaving little room for interpretation. As much as I love a catchy or clever name, most people won’t know what type of services a Steezy MD provides. What’s more, I was lucky to receive YOUR feedback - helping me to hone in on one or two themes. I remain committed to the concept of precision medicine , but the term itself is vague and encompasses a variety of components of healthcare. How would someone differentiate my clinic from a lab, supplement company or geneticist?

I needed to find a professional, succinct and specific name that did not mortify the hipsters in the basement (see Blog Day 1). After overthinking for at least a 2 weeks, assimilating the feedback from the survey and expertise from books, the name of the clinic selected is. . . Mountain States Diabetes. Yes, I will continue to provide the same level of care to everyone without diabetes as well. I have plans to add another business name to the mix in the near future.

Finally, in response to the vehement feedback from the in-house hipsters, this post is intended to sever any future association between the word “steezy” & this blog.