Paralysis by Analysis

Despite my first post, I assumed I had everything pretty much figured out by day 2. I just needed to get a name, an LLC and an EHR and everything would fit together.

—— WRONG —-

https://youtu.be/WrjwaqZfjIY

Not only is there a LOT MORE to creating a business, selecting the name can make or break it. Therein beginneth the overthinking phase. Be it brainstorming clinic names, creating 15 different logos, or researching website builders, I have not been easy to live/be friends with the last few weeks. I carefully read the relevant chapters in books like The 1-Page Marketing Plan and Crushing It , both emphasizing the importance of the name being explicit, leaving little room for interpretation. As much as I love a catchy or clever name, most people won’t know what type of services a Steezy MD provides. What’s more, I was lucky to receive YOUR feedback - helping me to hone in on one or two themes. I remain committed to the concept of precision medicine , but the term itself is vague and encompasses a variety of components of healthcare. How would someone differentiate my clinic from a lab, supplement company or geneticist?

I needed to find a professional, succinct and specific name that did not mortify the hipsters in the basement (see Blog Day 1). After overthinking for at least a 2 weeks, assimilating the feedback from the survey and expertise from books, the name of the clinic selected is. . . Mountain States Diabetes. Yes, I will continue to provide the same level of care to everyone without diabetes as well. I have plans to add another business name to the mix in the near future.

Finally, in response to the vehement feedback from the in-house hipsters, this post is intended to sever any future association between the word “steezy” & this blog.

Day One - the Steezy MD?

Welcome to my first post of the first blog for Hayley Miller MD!!! I plan to highlight progress on my business & latest topics in medicine peppered with anecdotes. I’m linking a lot of words for the benefit of young and old.

This is day one of my blog but far from day one of this journey. There is a LOT to cover when starting a business! The first dilemma - what to call my clinic? I’ve gone through a plethora of names. But what is clever to my Gen X brain is “cringy” to the ever-cool teenagers in my basement (sorry boys, I can’t “keep it steezy” 24/7). After much deliberation, I’ve narrowed it down to Mountain States Precision Medicine or Bespoke Medical Clinic. I want a name that describes my approach to healthcare: personalized, comprehensive, deliberate, transparent, and compassionate. Also the name needs to be relevant to multiple states/locations. Sorry guys, even though there is sky in Idaho, Big Sky is a Montana term! Not many words encompass these qualities. So next step was to think of something regional. Mountain West sounded too much like a phone company. I love the idea of mountains but Mountain Medicine conjures the image of the Bear Man in True Grit. Hence the term Mountain States. I also love the idea of Bespoke Health Care - customized to fit each individual.

What do you think? If you have a minute, take my survey to help me make the right choice!